Concept
The visual identity draws from classic horror film references, blending a nostalgic, urban, and intentionally dark aesthetic. Chrome textures, bold typography, and a special redesign of the studio’s mascot were key elements in shaping a visual tone that connects directly with both the event and the studio’s audience. The concept celebrates identity, rebellion, and belonging within a subcultural universe.
Development
The project helped solidify the event’s position as a bold and distinctive experience aligned with the studio’s audience. Through a cohesive and expressive system, the design brought clarity, energy, and recognizability to all campaign materials, contributing to record attendance and stronger engagement.
