Concept
The identity was guided by three core attributes: exclusive, futuristic, and bold. To translate these values, a custom typography was created for the logo, designed with geometric precision and a forward-looking aesthetic. The sharp lines and unique letterforms symbolize innovation and movement, positioning Medrado as a brand ahead of its time.
Development
The design relies on a striking blue as its primary color, a tone chosen to evoke energy, vitality, and confidence while reinforcing the link with physical activity and sports performance. The custom typeface became the centerpiece of the identity, establishing a strong visual presence that differentiates Medrado in a competitive market and conveys credibility with a daring, contemporary voice.
