Client

Sikas

Brands that create bonds. 👁️‍🗨️

After nearly a decade working behind the scenes to help brands build impactful visual communication, I realized it was time to do the same for myself. Despite years of experience, I had never developed my own brand with the same care I give to my clients. This project became an opportunity to bring clarity to my presence, share my vision, and reconnect with the value I deliver. Sikas is the name of my independent design studio: a personal and professional space where I offer strategic and well-crafted design solutions for brands that want to build genuine connections with their audience. This case marks not only a visual identity project but also a declaration of my direction as a creative partner.

Concept

The concept behind the Sikas brand is rooted in the idea of perspective. As a designer, I believe my role is to observe, interpret, and transform (turning vision into meaning). The logo was designed as a fusion between an eye and a prism, symbolizing how my creative perspective is translated into clear, original, and strategic visual identities. This identity expresses both sides of my work: sensitivity and structure, intuition and intention. It reflects my personal and professional transformation, and the commitment to help businesses grow by building brands that are not only visually strong, but emotionally connected to their purpose.

Development

Each element of the visual identity was designed to reflect a sense of precision, clarity, and emotional resonance. The goal was to create a brand that feels both personal and professional, capable of expressing my design values and inviting others to build with me. This identity system adapts across different contexts while maintaining a consistent voice: strategic, confident, and authentic. It's not only a reflection of my skills, but a statement of how I want to position myself as a creative partner in the global design community.